History

wildwestOur original location was built in 1895.The Welsch Furnace Company (now Welsch Heating and Cooling Company) was founded in 1895 by current president George Welsch’s great-grandfather. The company was located for more than 75 years at 5601 Manchester Road in the historic Forest Park South East neighborhood. In the early days the company more resembled a general store than a heating and cooling company.

Then in the late 1920’s and early 1930’s, Welsch began to specialize in sheet metal items such as furnaces and the parts needed to install them, as well as architectural sheet metal items such as gutters and downspouts. In the “boom” building times after World War 2, and well into the 1950’s, the company became a St. Louis leader in the installation of residential heating systems. From 1929 thru the late ’50’s, George’s father, Vincent Welsch, headed the company.

In the late 1950’s and early 1960’s, with the advent of air conditioning, the company became heavily involved in the custom design, construction and installation of air conditioning systems on many of the thousands of St. Louis area homes already relying on Welsch heat. By the end of the 1960’s, nearly all of the homes that could be air-conditioned were air-conditioned.

The Company displays some it’s memorabilia from the last 116 years in two shadow box cases in it’s foyer.

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From the early ’70’s to mid ’80’s the company again focused its efforts on the new residential market. In the late 80’s several things occurred which changed the future direction of the company.  First, there was a slow down in the new residential construction market and for the first time it was reported that more air conditioning units were sold for replacement than new construction.  Also, the public began requiring more and better service in all areas including heating and air conditioning.  As a result, the company became very involved in the service and replacement of residential and commercial heating and cooling systems. Since then, the service end of Welsch has grown from 4 service technicians and 0 service contracts, to 20 service techs, over 5000 service contracts.

Welsch Heating and Cooling Company have remained active in industry and community organizations throughout our long history. Leadership positions have been held in:

Sheet Metal and Air Conditioning Contractors Association (SMACNA)
Air Conditioning Contractors of America (ACCA)
Home Builders Association
Better Business Bureau
St. Louis County Mechanical License Board
Board positions have also included a major insurance company and two banks

1937 truck billboard Copy of 1909 invoice dad & trucks at old building entrance at old building mchester1 mchester2 mchester4 old shop inside system1 wildwest wildwest1