The following Article appeared in the December 23rd edition of the Ladue News. The picture shown below the article here, acccompanied the Article.

WELSCH HEATING AND COOLING, 116 years

For 116 years, a 'George Welsch; has owned Welsch
Heating and Cooling. Four generations of Georges have
kept the business going since its inception in 1895.
"I'm proud that we're still here and we've stayed
successful through difficult times;' says current owner.
George "Butch" Welsch,

After Butch's great-grandfather opened the furnace
installation business, his grandfather ran the company
until passing away from cancer in August 1929. Just a
sophomore in high school; Butch's father, George
"Vincent" Welsch took over and was quickly greeted by
the stock market crash in October 1929. "He had a real
baptism by fire," Welsch says. "I'm not sure how he did
it, but they managed to survive."

By the end of the' 50s, the compariy incorporated air
conditioning installation, moving to the Westport area
from the city in 1970 to embrace St. Louis' westward
expansion. The business ventured into the service and
replacement market in the '90s. With more than 5,000
existing maintenance agreements and 75 employees,
service has become a large part of Welsch's business .

. "We've always taken the approach that the customer is
the most important thing."